Category Web Design News

Keywords: Just what is the right amount?

I hear this so often that I felt the need to create a post about it.

“So I have this topic I want on the first page of Google results.  How many times should I use the keyword on my page?”

There are opposing views on this topic, depending on who you talk to, past experiences, the keyword, Google total results… the list goes on.  Is there truly a correct answer?

I take the view of this:  If I am holding a conversation with another person about a specific topic, how often should I use the same keyword?  I know.. this is an open-ended way to bring the topic about.. you just want results.  Maybe there is just a magic formula that someone who is a search engine optimization specialist should be able to quote.  In reality, if there was a formula, it would work for one search engine, not all of the major ones.

Take the previous paragraph.  I used the necessary verbiage to get the point across.  I did not fluff, stuff keywords, use black hat tricks in the paragraph...

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To Validate HTML, CSS, RSS, Or Not?

I am writing this article after spending a week or so dealing with plugins and getting failed validation through W3C constantly with many of them.  Validation is ensuring your HTML, CSS, RSS, and other aspects of your site meet the accepted standards discussed at W3C.  Why is this so important to a good site?  Is a attribute tag of data- used in XHTML good coding when it is specifically used in HTML5?  There are several views that one could have about validation, most notably: “The big sites don’t validate,” “Google says it does not require validation,” “Validation ensures that as many web viewers as possible are able to see your site correctly.”

Lets look over one of the biggest web traffic sites, Facebook.  So a W3C Unicorn validation of the HTML and other site properties lists 37 HTML errors, 35 CSS errors, 2 RSS errors, and the Internationalization standard validates.  Are they worried about this?  Most definitely not, they are established with millions of unique visitors a month, well known by all Search Engine Spiders(SES), and actually help establish some attributes due to the demand of their developer tools...

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Website Security

You built a site or are thinking about building a site using the latest and greatest web design software. Be it WordPress, phpBB, or one of the many others currently available, everything is up to date and you start dealing with the content and getting visitors. What comes next, are the spam bots, the scanners for a specific vulnerability, or another type of security threat. In no way is any site fully secure, look at Chase, Target, and Home Depot. Much like an operating system that has software added in, a website that has plugins, mods, or other forms of 3rd party software installed can open up new loopholes and cracks in the existing secure files. For example, this updated site has been up less than a month, and already I can see a steady stream of exploit attempts using plugins that I do not have installed. I will post some of the links just to give a better understanding of what I am referring to.

  • /wp-content/plugins/fb-infiltrator/formsubmit.php
  • /wp-content/218.php
  • /wp-content/themes/archin/hades_framework/option_panel/ajax.php
  • /wp-content/plugins/Lead-Octopus-Power/css/popup.css
  • /ckeditor/ckfinder/core/connector/aspx/connector.aspx
  • /ckeditor/ckfinder/core/connector/php/conn...
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