You just installed a blank WordPress site. Congratulations! To get the site up and running, there are a few things to do in the admin area. You can find those listed here.
Now that you have the admin area taken care of, its time to deal with some major SEO issues that come with a blank WordPress install.
- The first of the 3 Quick WordPress SEO Tips is: fix the category section. This is a keyword sensitive area, so replacing Uncategorized with Site News or some other category that will relate to your content is imperative. Not only should you replace Uncategorized, you should also add several sub categories. Again, keep these related to content you expect to deliver. Give each category a valid description ( try and keep it in sentence format). An example of valid categories is below:
- The second of the 3 Quick WordPress SEO Tips is: install the plugins that are necessary to add sitemaps, SEO content per page/post, and other SEO intensive initiatives. To add these plugins, just head to your admin panel. Under the menu option of Appearance is the tab Plugins. Click on add new, then type in the following plugins and click the Install Now button. This will download the plugins directly to your site without you downloading and uploading the files yourself. This information is valid as of September 2014 with the release of WordPress 4.0:
No Image Link by Scott Werner
Statpress Visitors By luciole135 & Gawain
W3 Total Cache by Frederick Townes
XML Sitemap & Google News feeds by RavanH
- These all help get your site up and running as quickly as possible. The No Image Link plugin allows you to block images that are posted from becoming a dead end link. The Statpress Visitors is a great plugin to see where people are going on your site, what pages search bots are accessing, and where people are getting referred to your site from. The W3 Total Cache plugin allows your site to have pages that do not change often to be cached allowing a faster load time. The final plugin, XML Sitemap & Google News feeds allows you to initiate a sitemap with a few clicks of the mouse. You can also send to several search engines that your sitemap is active and ready for indexing. For each of these plugins, you can get a more in-depth tutorial on the details portion of their respective pages that I linked.
- The last of the 3 Quick WordPress SEO Tips is: edit your robots.txt This is the file that allows you to specify which folders and files a search spider can index or not. With a fresh install of WordPress, there is no robots.txt created, which is a shame. However, this is a easy fix and one that can be done with a few lines of code in a text editor such as wordpad, notepad, or notepad++. I will show my sites version and discuss what each line means.
- So the first line is pretty easy.. your wanting to address all agents or spiders. The next 3 lines deal with the sitemaps and defines the locations of them. After that section brings up the folders/files you wish to disallow indexing. I added some very specific sections for one reason.. they have no reason to be indexed. If anything, they could end up being a security risk from hackers using specific keywords to find what sites are running a specific theme/plugin/Wordpress. If you wish to allow full indexing without specifying any sitemaps, then all you need is line 1.
So there you have it. 3 Quick WordPress SEO Tips. Now this is just to start.. there are many other things that you are going to have to do to ensure the best placement on Search Engine Result Pages (SERPs). If you would like to learn some of these ways to get better placement, Contact Us.