Return on investment (ROI) is the grand finale, is what your doing worth it? Should you even embark on this web site overhaul, the SEO work, or the advertising? Is your goal a specific short-term boost to sales, or do you want to see a steady and exponential increase over time? A proper consultation and client knowledge will better assist you with what to expect and is this journey worth the time and effort. Some will find that the current advertising campaign does not equate to increased sales, or the sales do not offset the cost of the campaign. Others may find the keywords or search terms that the SEO aspect used does not bring the correct audience. Adjusting as a clients needs change, adapting to market conditions, and making the money your spending actually create a positive ROI is critical to a successful relationship.

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